PR Handbook
KAM3 has developed comprehensive checklist guidelines for public relations work and efficient media communication, basing them partly on study of specialist theory, but above all on practical experience and on the questions asked at seminars, workshops and presentations. Real answers to real PR questions!
This is no substitute for an experienced and competent PT expert, but it is an essential aid for those working in press offices, agencies and PR departments. These guidelines, proven in practice, guide you towards an optimised and effective workflow.
Because a beginner can follow checklist-type guidelines as well as an old hand: the Handbook gives an accessible overview of the whole process and allow you to work through the individual stages methodically. It will ease decision-making, help you organise information, aid proper documentation of the process and ensure that it can be audited and evaluated.
Every aspect of PR is explored with explanatory text. The Handbook covers all subject areas and target markets:
PR work: Workplace PR, company opening PR, community PR, product launch PR, education PR, event celebration PR, supplier PR, risk and crisis PR, sales promotion PR, event or festival PR, PR consultancy, visitor and investor relations, shareholder PR, political PR, club and association PR, trade show PR and more. Press work: press releases, conferences, interviews, articles, photos, folders, distribution lists, invitations, journalist tours. Online, internal and investor relations, crisis and risk communication and prevention, new media and more.
The PR Handbook is currently at the final layout/pre-press stage and is awaiting its ISBN number allocation. KAM3 is currently negotiating with a number of publishers about distribution. So you will receive a first edition copy, exclusively and specially bound. You can order the PR Handbook from KAM3 for delivery from early 2010.
PR Handbook
95 € + 10 € shipping |
