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SNIKE (Stuttgart, germany)
  KAM3 was responsible for Snike’s complete press relations operation in Germany: creating text for press releases and specialist features, website news, website content, communications training, trade show communication, journalist tours etc. That’s how the company gains widespread editorial coverage in all relevant medical, health, fitness and cycling media. From their presence at the world’s principal medical trade show MEDICA in Düsseldorf, for example, KAM3 generated reports and features in, among many more, BILD-Zeitung, Express, Rheinische Post, Welt, NRZ, FAZ, RTL, and Westdeutsche Zeitung. View media reports at:
www.snaix.com
DUREX (Köln, germany)
With just a single press release to the dpa news agency, combined with product placement in goodie-bags for journalists attending the World Economic Forum in Cologne, KAM3 generated a huge press response for the condom company Durex, both nationally and internationally. BILD-Zeitung, Süddeutsche Zeitung, Kölner Stadt-Anzeiger, Express, Rheinland, WDR, Südkurier and many more ran reports in Germany. And as far afield as New York papers were picking up the story.
A great example of efficient snowball-effect PR: one (!) well-written press release, sent to one (!) well-chosen media outlet resulted in many million positive impressions. Which other communications technique can deliver such great bang for the buck?
www.durex.com
KLOSTERFRAU (Köln, germany)
 For Klosterfrau, market leader in self-medication products, KAM3 was responsible for internet PR, press rooms, advertising placement, communications training, PR for social and sports sponsorship programmes, for advice sheets and brochures, PR concepts, technical features, and press work related to trade shows, events and product launches and relaunches for the entire brand and product range: Melissengeist, Taxofit, Ricola, Condomi, Neo-angin, Broncholind, Tigerbalm, Soledum, Dexpanthenol, Krügerol, Casella med, Nervenruh, Yul, Knoblauchdragees, Vitamin E, Complex, Anginetten, Goldsam, Vita Gerin Geistlich, Divapharma-Knufinke and more.
Thanks to continuous press promotion many media contacts were developed in relevant, high-circulation health and women’s publications, TV and general media, the tabloid press and medical journals.
www.klosterfrau.de
We would be delighted to show you examples of our work and the results of our communications activities. |
